Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
43 Cards in this Set
- Front
- Back
|
the characteristics of a population that include gender, age, education, income, occupation, and culture |
demographics |
|
|
a means of delivering online ads based on a customers previous surfing patterns |
behavioural targeting |
|
|
an electronic identification tag sent from a web server to a users browser to track the users browsing patterns |
cookie |
|
|
an ad request that was successfully sent to a visitor |
impression (ad view) |
|
|
the development, manufacture, and marketing of unique products to unique customers |
mass customization |
|
|
the placement of an advertising message on a website, or an ad delivered by email or through mobile communications devices |
interactive communications |
|
|
a website that serves as a gateway to a variety of services such as searching, news, directories, email, online shopping, and links to other sites |
portal |
|
|
the number of times an ad is delivered to the same browser in a single session or time period |
frequency |
|
|
the number of times users click on a banner (clicking transfers the user to another website) |
clicks (clickthroughs) |
|
|
the percentage of impressions (ad views) that resulted in a click; determines the success of an ad in attracting visitors to click on it |
click (clickthrough) rate |
|
|
the number of unduplicated visitors to a website during a specified period |
unique visitor |
|
|
a sequence of page requests made by a visitor to a website; also called a session or browsing period |
visit |
|
|
a websites ability to keep people at the site for an extended period or to have them return to the site frequently |
stickiness |
|
|
an advertisers listing is placed within or alongside search results in exchange for paying a fee each time someone clicks on the listing |
search advertising (pay-per-click advertising) |
|
|
online, a graphic advertising image (usually horiztonal or vertical in shape) that appears on a webpage |
banner |
|
|
a large ad, slightly wider than it is tall, on a webpage |
rectangle ad |
|
|
an online ad shaped like a large rectangle that offers greater width and depth to an ad |
big box |
|
|
an ad that stretches across the entire top of a webpage |
leaderboard (super banner) |
|
|
a vertical, box-shaped ad that appears on a webpage |
skyscraper |
|
|
a form of online communication that includes animation, sound, video, and interactivity |
rich media |
|
|
audio or video delivered online in small, compressed packets of data that are interpreted by a software player as they are recieved |
streaming |
|
|
an ad placed at the start of a video |
pre-roll ad |
|
|
an ad placed during a video |
mid-roll ad |
|
|
an ad that appears after the video |
post-roll ad |
|
|
a commitment to advertise on a third-party website for an extended period |
online sponsorship |
|
|
email sent to recipients who have agreed to accept email advertising messages |
permission-based email |
|
|
email that includes a short message from a sponsor along with a link to the sponsors website |
sponsored email |
|
|
a list of people who have agreed to receive messages via email |
opt-in list |
|
|
unsolicited email |
spam |
|
|
online marketing that encourages the reciever of a message to pass it along to others to generate exposure |
viral marketing |
|
|
the production of an extended commercial presented on the web that includes entertainment value in the communications |
webcasting (webisodes) |
|
|
an individual page or series of pages that is a supplement to a primary website |
microsite |
|
|
an effort to integrate consumers location information into a marketing communications strategy |
location-based tarketing |
|
|
the transmission of short text-only messages via cellphone |
text messaging |
|
|
the transfer of video messages and other content (tv shows) via cellphones and other personal electronic devices |
video messaging |
|
|
a two-dimensional barcode that can be scanned and read by smartphones to allow sharing of text and data |
quick response (QR) code |
|
|
the intergration of brands into video games, which are either played online or on mobile devices, or purchased directly by consumers |
advergaming |
|
|
a social website (Facebook, Twitter) that connects people with different interests together |
social media network |
|
|
a concept that states consumers are now in charge of brand marketing (because of the amount of consumer generated content produced and distribtued online) rather than brand marketers being in control |
brand democratization |
|
|
online content, often brand oriented, that is created by consumers for consumers |
consumer-generated content |
|
|
a technique that uses the collective intelligence of the public at large to compete business-related tasks a company would normally perform itself or outsource to a third-party provider |
crowdsourcing |
|
|
a sponsored ad circulated by friends in a social network |
sponsored post |
|
|
a frequent, chronological publication of personal thoughts at a website |
blog |
