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15 Cards in this Set
- Front
- Back
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Creativity |
using old things in new places, ways, and combinations |
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Five Best Practices of Startup Marketing |
Bottom Up Mindset Finding Good Ideas Leveraging Leverage Think Big Act Big Launching Tactics |
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Four-Step Ideation Process |
Select a Problem Explore a Specific Problem Propose and Test Alternative Product Ideas Perfect the Top Product Idea |
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6 Thinking Hats |
White Hat Red Hat Yellow Hat Black Hat Green Hat Blue Hat |
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White Hat |
Facts |
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Red Hat |
Emotions (1-10 scale) |
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Yellow Hat |
Positive Judgment |
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Black Hat |
Critical Judgment |
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Green Hat |
Creativity |
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Blue Hat |
Summary |
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Two Qualifiers for Doing Things Right on Your Own |
Only if you can do it well Only if you have the bandwidth and energy |
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Love, Swing, Hate |
Concentrate on understanding the Love Group Sell through the eyes of the Love Group Don't be stubborn and try to sell to the Hate Group |
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Five Best Practices for Leveraging the Skills and Resources of Others |
Unleash the power of the horses Empower early-adopter customers Land an anchor customer Work with benefactors Build an advisory board |
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Five Rules of Marketing Events |
Make sure the distinctive product feature takes center stage Make sure the quality and personality of the event mirror the quality and personality of the product Connect the event with a local cause when possible Target a specific audience and marketing objective Send home a personalized souvenir |
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Have a Love Fest |
Let your customers sell for you The ultimate credibility is customer to customer |
