Marketing Final

Front 1

What is the main difference between a marketing channel and a supply chain?

Back 1

supply chain also includes suppliers who provide raw materials to a manufacturer as well as the wholesalers and retailers
marketing channel delivers finished goods to ultimate consumers

Front 2

Supply chain involves what 3 steps?

Back 2

1. understand the customer
2. understand the supply chain
3. harmonize the supply chain with the marketing strategy

Front 3

Objective of information and logistics management in a supply chain is to?

Back 3

minimize logistics costs while delivering maximum customer service

Front 4

how does consumer demand information increase supply chain responsiveness & effiency?

Back 4

demand information improves supply chain responsiveness because customers will find the products when and where they want them.
demand information improves supply chain effiency because firms are better able to forecast customer needs and to produce, transport, and store the required amount of inventory

Front 5

what is the relationship between the number of warehouses a company operates, its inventory costs, and its transportation costs?

Back 5

as the number of warehouses increases, inventory costs rise and transportation costs fall. because more inventory is warehoused, it is transported in larger volumes closer to customers. net effect is to minimize the total costs of logistics.

Front 6

what are the basic tradeoffs between the 5 modes of transportation?

Back 6

each mode of transportation can be evaluated againist 6 service criteria: cost, time, capability, dependability, accessibility, and frequency

Front 7

what are the strengths and weaknesses of a just-in-time system?

Back 7

JIT system saves money on inventory if demand forecasting is reliable. it is not suitable for inventories that are to be stored over significant periods of time

Front 8

when polo makes shoes to a customers exact preferences, what utility is provided?

Back 8

form utility

Front 9

2 measures of the impact of retailing in the global economy are?

Back 9

total sales and number of employees

Front 10

centralized decesion making and purchasing are an advantage of what ownership?

Back 10

chain

Front 11

successful catalog retailers often send what kind of catalogs to what kind of markets identified in their database?

Back 11

specialty, niche

Front 12

what are the 2 dimensions of the retail positioning matrix?

Back 12

breadth of product line & value added

Front 13

how does original markup differ from maintained markup?

Back 13

original markup is the difference between retailer cost and initial selling price
maintained markup is the difference between the final selling price and retailer cost

Front 14

huge shopping strip with multiple anchor stores is what kind of center?

Back 14

power

Front 15

what is an influence effect?

Back 15

complementary role that different communication and delivery channels have on sales.