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36 Cards in this Set
- Front
- Back
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Everything, both favorable and unfavorable, that a person receives in an exchange.
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Product
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A product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
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Business Product
(Industrial Product) |
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A product bought to satisfy an individual's personal wants.
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Consumer Product
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A relatively inexpensive item that merits little shopping effort.
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Convenience Product
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A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.
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Shopping Product
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A particular item that consumers search extensively for and are very reluctant to accept substitutes.
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Specialty Product
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A product unknown to the potential buyer or a known product that the buyer does not actively seek.
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Unsought Product
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A specific version of a product that can be designated as a distinct offering among an organization's products.
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Product Item
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A group of closely related product items.
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Product Line
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All products that an organization sells.
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Product Mix
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The number of product lines an organization offers.
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Product Mix Width
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The number of product items in a product line.
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Product Line Depth
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Changing one or more of a product's characteristics.
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Product Modification
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The practice of modifying products so those that have already been sold become obsolete before they actually need replacement.
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Planned Obsolescence
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Adding additional products to an existing product line in order to compete more broadly in the industry.
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Product Line Extension
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A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.
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Brand
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That part of a brand that can be spoken, including letters, words, and numbers.
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Brand Name
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The elements of a brand that cannot be spoken.
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Brand Mark
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The value of company and brand names.
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Brand Equity
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A brand that obtains at least a third of its earnings from outside its home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data.
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Global Brand
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A consistent preference for one brand over all others.
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Brand Loyalty
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The brand name of a manufacturer.
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Manufacturer's Brand
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A brand name owned by a wholesaler or a retailer.
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Private Brand
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A brand manufactured by a third party for an exclusive retailer, without evidence of that retailer's affiliation.
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Captive Brand
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Using different brand names for different products.
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Individual Branding
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Marketing several different products under the same brand name.
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Family Branding
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Placing two or more brand names on a product or its package.
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Co-Branding
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The exclusive right to use a brand or part of a brand.
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Trademark
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A trademark for a service.
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Service Mark
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Identifies a product by class or type adn cannot be trademarked.
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Generic Product Name
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A type of package labeling that focuses on a promotional theme or logo, and consumer information is secondary.
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Persuasive Labeling
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A type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.
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Informational Labeling
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A series of thick adn thin vertical lines (bar codes), readable by computerized optical scanners, that represent numbers used to track products.
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Universal Product Codes (UPCs)
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A confirmation of the quality or performance of a good or service.
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Warranty
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A written guarantee.
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Express Warranty
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An unwritten guarantee that the good or service is fit for the purpose for which it was sold.
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Implied Warranty
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