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56 Cards in this Set
- Front
- Back
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What kind of degree is the MBA? the MS?
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1. general - prepare for CEO
2. specific |
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How much work experience is required for the MBA? the MS?
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1. 2yrs +
2. no experience |
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How many hours does it take to complete the MBA? the MS?
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1. 45 - 60
2. 30 - 36 |
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If you are looking for a school and you know where you want to live, what should you do? if you don't know where you want to live?
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1. pick a school in that city
2. pick a school with a big name and reputation |
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What is the average starting salary for an aTm grad with a marketing degree?
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$38,752
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What kind of studying do you do for an MBA? an MS?
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1. Case Studies
2. Research oriented (technical) |
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What is the starting salary for a graduate with an MBA? an MS?
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1. $93,000
2. $60,000 |
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What do graduate schools look at for acceptance?
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1/3 GMAT
1/3 Grades 1/3 Activities |
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What are the top 3 rankings for placement centers as far as landing jobs (in the U.S.)?
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1. TAMU
2. Michigan 3. t.u. |
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How long is a GMAT test good for? when should you take it?
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5 years; before you go to work
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What do you wear to an interview?
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a suit
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How long should you take to answer each question? How long is an average interview?
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45 - 60 seconds; 20 minutes
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What kind of paper should you use on your resume? what color should it be?
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1. at least 25% cotton bonded paper
2. white/off grey |
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Should you lie on your resume?
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no
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How do you format your resume?
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use bullet points, and action words; emphasize skills rather than position titles
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If a dentist wants to increase his business but all of his slots are full, what is the problem?
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inseparability of production and consumption
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If a maid service did a good job the past 3 weeks, but not this past week, describe the quality.
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there is heterogeneity in the quality
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If you get a root canal and after you cant tell if the dentist did a good job, what is this an example of?
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a credence quality
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A hair stylist is empty at 10am, but at 1pm there is a line out the door. This describes:
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perishability
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Kids wearing designer clothes encourages:
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materialism
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If you go to your grocer and ask him to carry a certain type of breathmint, this is an example of a:
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pull policy
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Elevator stuck. "Aren't you glad you used DIAL?"
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reinforcement
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If a bank describes themselves as "the friendliest bank in town," then they are using _____ advertising
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institutional
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If a fax machine sends an ad, what is the fax machine?
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the medium of transmission
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Marketers like this method, because it is the best to increase sales.
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objective and task approach
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If a manufacturer promotes to Kroger, not to the customer this is an example of a:
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push policy
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If a company advertises on AM radio, but their target market listens to FM radio, what is the problem?
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there is a channel conflict with the medium of transmission
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If a TV shows a Gilette ad, who is the Gilette?
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the source
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If a girl goes to the other side of the room to get away from the salesman, the is a _______ sign.
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proxemic
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If a saleswoman decreases a price because the customer crosses their arms, this is an example of a _______ sign.
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kinesic
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A tactile form of communication in the U.S. that seals deals:
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the handshake
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What is the definition of noise?
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the interference with meaning sent by a source
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If a NIKE commercial is interrupted by an emergency broadcast, this is an example of ________.
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noise
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A Budweiser ad that promotes "When to say when" is an example of an ________ ad.
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advocacy
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What is the secondary goal?
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reach and frequency
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If a Michelin tire ad tells you to check your tread, this is an example of a _________.
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reminder ad
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If an ad is shown in 4 parts, but it didnt show the company name/logo, what is missing?
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the signature
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What are the first and last steps in the personal selling process?
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prospecting -> follow up
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If Xerox is developing a list of potential clients, what are they doing?
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prospecting
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If you have a very well dressed, professional salesperson with good skills and no knowledge, what should you do?
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train her better
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A salesman during a test drive says "Don't you think this is the nicest interior in this price range?", what are they doing?
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a Trial Close
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Small businesses usually cant afford this type of advertising.
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TV ads
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If the owner of the business wants his employees to work very hard, how should he pay them?
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on commission
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What type of promotion would you use to sell expensive items, generally?
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personal selling
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What is a rebate?
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a ONE TIME cash back used for big purchases
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If you get toothpaste with dental floss attatched, what is this an example of?
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a premium
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An important aspect of distribution of services is:
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the company must go to the customers location
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What is "dumping"?
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the selling off of excess produced to other countries at unfair (lower) prices
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What is the definition of GDP?
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gross domestic product - the market value of a nation's total output in one year
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Advertising is the:
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highest ABSOLUTE cost
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Personal selling is the:
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most expensive PER PERSON
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Pig farm t-shirt ad about publicity:
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1. t-shirts are for word of mouth
2. the article is an example of PUBLICITY |
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Tell about the EU:
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european union; common currency except for Swiss and UK; promotes trade
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How many aTm mktg grads received job offers out of college?
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61% received offers, 49% accepted
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How many interviews on average per graduate did each student receive?
How many of these were attributed to TAMU Career Placement Center? |
1) 7.19
2) 5.95 |
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Show me the money!
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Fellowships and Assistantships: work for school 10-20 hours per week; all grad programs give 100% internships
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