Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
28 Cards in this Set
- Front
- Back
The Research Process (1 of 5 processes) |
Define the Problem |
|
The Research Process (2 of 5 processes) |
Analyze the Situation & Gather Secondary Data |
|
The Research Process (3 of 5 processes) |
Gather Primary Data |
|
The Research Process (4 of 5 processes) |
Analyze and Interpret Data |
|
The Research Process (5 of 5 processes) |
Make Managerial Decision |
|
Primary Data Collection (1 of 2 research) |
Qualitative Research |
|
Primary Data Collection (2 of 2 research) |
Quantitative Research |
|
Qualitative Research |
Used to gain an understanding of underlying reasons, opinions, and motivations |
|
Quantitative Research |
Used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics |
|
Focus Groups (Qualitative) |
10 people or so to chat about a product to a company |
|
Observation (Qualitative) |
Helpful if respondent can't/won't respond honestly, traffic counter (track of traffic) |
|
Surveys |
Gain information from survey taker and know like an interview. Involve: Questionnaires, Mall Intercepts (in person survey at a mall), Phone |
|
Scanner Data |
Data on sales of consumer goods obtained by 'scanning' the bar codes for individual products at electronic points of sale in retail outlets |
|
Leading Questions |
a question that prompts or encourages the desired answer. |
|
Ambiguous Questions |
not clear in meaning |
|
Unanswerable Question |
Not answerable... lol |
|
Two Questions in One |
Questions that can be split in two |
|
Non-exhaustive Questions |
Limited options in this question |
|
Non-mutually Exclusive Answers |
No overlap in category of questions ex. What is your age: under 20; 20-40; 40 and over |
|
Forecasting |
To know what the future holds |
|
Top-down forecasts |
what company can do for sales and pass the info; CEO's need to know first |
|
Buildup forecasts |
Bottom know better of what to sell |
|
Forecasting Techniques (1 of 6 techniques) |
Users' Expectations |
|
Forecasting Techniques (2 of 6 techniques) |
Sales Force Composite |
|
Forecasting Techniques (3 of 6 techniques) |
Jury of Executive Opinion |
|
Forecasting Techniques (4 of 6 techniques) |
Market Test |
|
Forecasting Techniques (5 of 6 techniques) |
Time Series Analysis |
|
Forecasting Techniques (6 of 6 techniques) |
Statistical Demand Analysis |