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20 Cards in this Set
- Front
- Back
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advertising campaign
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creation and coordination of a series of advertisements around a particular theme to promote a product
ex: both broadcast and print |
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advertising agencies
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help business develop advertising campaign
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full service agency
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advertising research, media selection, copy development, and artwork for advertising campaign
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advertising agency organization
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client, creative, research, & media
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client service department
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work with agency groups and individual businesses to identify opportunities for advertising
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creative service
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develop advertising message & produce ads
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research service
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study target market, attitudes of potential customers, and buying behaviors toward a company's products
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media service
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advise clients on media choices
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creative boutique
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specialized service agency where creative production is sent outside the business, but copy is provided by business
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project team agencies
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copy writing, creative execution, and media placement
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virtual agencies
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provide services coordinated by an individual who works with a network of experienced freelancers
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freelancer
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self-employed person who sells work of services by the hour, day, or job, rather than working on a regular salary basis for one employee
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headline
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saying that gets the readers' attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad
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copy
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selling message in a written advertisement
expands on information in the headline or the product shown in the illustration |
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illustration
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photograph/ drawing used in print advertisement
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clip art
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images, stock drawings
photographs: sense of reality drawing: show what reader cannot normally see |
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signature; logo type
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distinctive identification symbol for a business
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slogan
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catch phrase/ small group of words combined in a special way
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ad layout
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rough draft that shows the general arrangement and appearance of finihsed
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advertising proof
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show exactly how an ad will appear in print
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