Marketing: Definition And Justification - Summary - Module 1: Marketing - Definition And Justification - Introduction To Marketing

Front 1

purpose of marketing

Back 1

The purpose of marketing is to help find and keep customers by creating a competitive advantage.

Front 2

Marketing, one of several functions operating in an organization, is directed by the mission statement of the organization and provides certain tools to reach objectives.

Back 2

Marketing, one of several functions operating in an organization, is directed by the mission statement of the organization and provides certain tools to reach objectives.

Front 3

The value of marketing

Back 3

The value of marketing must be kept in perspective: it must contribute to the growth of the firm.

Front 4

The primary reasons for studying marketing are:

Back 4

• It is important to assess the role marketing should play in the firm.• Marketing offers growing career opportunities.• Marketing enhances everybody’s chances of becoming more effective consumers and citizens.

Front 5

Marketing

Back 5

The process of planning and executing the conception, pricing, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Front 6

Consumer/customers

Back 6

Individuals who have needs/wants that can be satisfied by the marketer's product or service.

Front 7

Transaction

Back 7

An exchange between the person with the need and the organization selling the need-satisfying thing, inherently economic-based.