Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
Consumer Behavior
|
totality of consumers decisions with respect to the acquisition, consumption, and disposition of goods, services, tme , and ideas by decision making units over time; aquisition-buying, leasing, gifting, stealing...; decision making units-family, company, organization...; totality...over time-includes pre-, during, and post-purchase; more than just products
|
|
A>Need Recognition
|
need-discrepancy between actual and ideal state, both mentally (Psychologically) and physically (Utilitarian); marketing can influence perception of needs
|
|
B>Information Search
|
1.internal search (think about brands from memory, finite, 3-5 items)
2.external search (research from Internet, friends, shopping around, salesman, etc) *influenced by motivation: high means more external research and low means more internal research |
|
C>Evaluation of Alternatives
|
influenced b motivation
|
|
Multi-Attribute Model
|
rate importance of each attribute from 1 to 7: Ii and rate each attribute from -3 to +3: bi
|