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13 Cards in this Set
- Front
- Back
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Consumerism
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An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers
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Environmentalism
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An organized movement of concerned citizens and government agencies to protect and improve people's living environment
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Environmental Sustainability
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A management approach that involves developing strategies that both sustain the environment and produce profits for the company
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Enlightened Marketing
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A marketing philosophy holding that a company's marketing should support the best long-run performance of the marketing system
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Consumer-oriented Marketing
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The philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from the consumer's point of view.
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Customer-value Marketing
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A principle of enlightened marketing that holds that a company should put most of its resources into customer value-building marketing investments
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Innovative Marketing
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A principle of enlightened marketing that requires that a company seek real product and marketing improvements
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Sense-of-mission marketing
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A principle of enlightened marketing that holds that a company should define its mission in broad social terms rather than narrow product terms
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Societal Marketing
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A principle of enlightened marketing that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, consumers' long run interests, and society's long run interests
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Deficient Products
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Products that have neither immediate appeal nor long-run benefits
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Pleasing Products
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Products that give high immediate satisfaction but may hurt consumers in the long run
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Salutary Products
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Products that have low appeal but may benefit consumers in the long run
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Desirable Products
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Products that give both high immediate satisfaction and high long-run benefits
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