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10 Cards in this Set
- Front
- Back
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consumer market
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market consisting of all people who make purchases for personal use
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whoopie
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well-healed older person; the fifty plus generation
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baby boomers
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people born in the 1980's and early 1990's
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disposable income
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money left after taxes are taken out
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discretionary income
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money left after paying for basic living expenses
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family life cycle
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evolution of the family through traditional stages-single, newly married, full nest, empty nest, and sole survivior
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industrial market
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market consisting of all customers who make purchases for business purposes; also called the business-to business market
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derived demadn
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demand in one market that is based on demand in another
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wholesalers
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businesses that obtain goods from manufacturers and resell them to industrial users, other wholesailers, and retailers
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retailers
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businesses that buy goods from wholesalers or directly from manufacturers and resell them to the final customer.
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