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17 Cards in this Set
- Front
- Back
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Types of Customers
2 |
Final: Buy goods and services for own consumption
Organizational:Buy goods and services to resell them |
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Important Demographic Dimensions
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-Rate of Population Growth
-Increasing Density -Increasing Urbanization |
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Population Growth
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Rate of population growth has slowed dramatically, even though population has increased. Most population increase is from immigration into the US.
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Population Income
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GNI+Income earned by foriegners=GDP
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Population Density and Urbanization
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Increasing Density
Increasing Urbanization |
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GNI per Capita
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GNI/total population=GNI per capita
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GDP
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total market value of all goods and services provided in a countrys economy in a year by both residents and non residents
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GNI
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does not include income earned by foreigners who own resuorces in that nation
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Differernt Types of Spending
Disposable v Discretionary |
Diposable:Total Income-Taxes
Used to buy necessities Discretionary:Disposable Income-Necessities Used to buy luxury products |
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Population Urbanization
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-Promopted increased interest in international markets.
-Concentrated population in cities simplifies Place and Promotion decisions. |
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Population Density
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If population is spread out, it is difficult for marketers to adjust time and place discrepancies between producers and consumers.
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Family Life Cycle
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What people buy changes in predictable pattern during family life cycle.
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Family Life Cycle, young people and families
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Generally accept new ideas and try new products and brands.
Spend greater portion of income on discretionary items. |
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Family Life Cycle-empty nesters
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attractive market for many items...
-more discretionary income -have already paid off houses, education etc. now spend money on travel, sports cars, etc. |
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Family Life cycle-senior citizens
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People over 65. More active lifestyles than ever before. Markets cater to senior citizens...they are more prosperous than ever before.
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Family Life Cycle-divorce
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Interuupts the flow of family life cycle...these people have less discretionary purchases.
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Family lifecycle-teenager
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have different needs and desire more control in buying decisions
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