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6 Cards in this Set
- Front
- Back
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Consumer behavior is like a _____
you can't see, however; you see what comes in and what comes out |
black box
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_____ representation of a real-life situation ( explains real life)
example:Map |
Model
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____ helps if you know how people make decisions you can help influence decision
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consumer decision
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Once you have a problem you start to perceive.
-you _____ -you ____ ( certain things, example: AC heard only when listened) -then _____ |
sense
select organize |
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bank in norman going under the Fideility Bank, instead of people asking if their money was okay, people asked if they were still going to give away popcorn. this is an illustration of?
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most important critera of evaluation
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____ some places you could eat, but just don't ( sit-down in a hurry, etc.)
____ you could eat but just don't ( too expensive, gross, NEVER) ____ area you make decision |
Inert
unacceptable evoked |
