Marketing Chapter 4

Front 1

Marketing Environment

Back 1

The actors and forces outside marketing that effect marketing management's ability to build and maintain successful relationships with target customers.

Front 2

Microenvironment

Back 2

The actors close to the company that affect its ability to serve its customers--the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

Front 3

Macroenvironment

Back 3

The larger societal forces that affect the microenvironment--demographic, economic, natural, technological, political, and cultural forces.

Front 4

Marketing Intermediaries

Back 4

Firms that help the company to promote, sell, and distribute its goods to final buyers; they include resellers, physical distrubution firms, marketing service agencies, and financial intermediaries.

Front 5

Public

Back 5

Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

Front 6

Demography

Back 6

The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

Front 7

Baby boomers

Back 7

The 78 million people born during the baby boom, following World War II and lasting until the early 1960s.

Front 8

Generation X

Back 8

The 45 million people born between 1965 and 1976 in the "birth dearth" following the baby boom.

Front 9

Generation Y

Back 9

The 72 million childnre of the baby boomers, born between 1977 and 1994.

Front 10

Economic Environment

Back 10

Factors that affect consumer buying power and spending patterns.

Front 11

Engel's Laws

Back 11

Differences noted over a century ago by Ernst Engel in how people shift their sending across food, housing, transportation, health care, and other goods and services categories as family income rises.

Front 12

Natural Environment

Back 12

Natural resources that are needed as inputs by marketers or that are affected by marketing activities.

Front 13

Technological Environment

Back 13

Forces that create new technologies, creating new product and market opportunities.

Front 14

Political Environment

Back 14

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

Front 15

Cultural Environment

Back 15

Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.

Front 16

Environmental management perspective

Back 16

A management perspective in which the firm takes aggressive actions to affect the publics and forces in its marketing environment rather than simply watching and reacting to them.