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13 Cards in this Set
- Front
- Back
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Major Social Criticisms of marketing |
High costs caused by excessive distribution and marketing costs Excessive markups Deceptive pricing, packaging and promotion High Pressure Selling Unsafe Products Promotes Materialism |
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Consumer Activism |
An organized movement of citizens and government agencies to improve the rights of buyers in relation to sellers |
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Product Stewardship |
Reducing costs while reducing environmental pollution throughout production and the products life cycle
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Consumer-Oriented Marketing |
The philosophy of sustainable marketing that holds that the company should view and organize its marketing activities from the consumer’s point of view. Should work hard to understand, communicate with and serve a selected group of customers. |
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Customer-Value Marketing |
A principle of sustainable marketing that holds that a company should put most of its resources into customer-value-building marketing investments. This method is considered to be worse than Customer-Oriented marketing because it doesn't actually create value for the customer by making a better prroduct. |
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Innovative Marketing |
A principle of sustainable marketing that requires that a company seek real productand marketing improvements |
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Sense-of-mission Marketing |
A principle of sustainable marketing that holdsthat a company should define its mission in broad social terms rather thannarrow product terms. |
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Societal Marketing |
A principle of sustainable marketing that holds that a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests. |
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Salutary Product |
Have low immediate appeal appeal but may benefit customers in the long run. Ex. Insurance |
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Deficient Products |
Products that have no immediate or long run benefit |
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Pleasing Products |
Products the give high immediate satisfaction but may hurt consumers. |
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Desirable Products |
Products that give both high immediate and long term satisfaction. |
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Sustainable Marketing |
Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving the ability of future generations to meet their needs |
