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9 Cards in this Set
- Front
- Back
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Morals
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The rules people develop as a result of cultural values and norms
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Code of Ethics
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A guideline to help marketing managers and other employees make better decisions
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Foreign Corrupt Practices Act (FCPA)
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A law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries
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Corporate Social Responsibility (CSR)
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a business's concern for society's welfare
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Pyramid of Corporate Social Responsibility
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A model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm's economic performance supports the entire structure
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Sustainability
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The idea that socially responsible companies will outperform their peers by focusing on the world's social and environmental problems and viewing them as opportunities to build profits and help the world at the same time
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Green Marketing
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The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
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Cause-Related Marketing
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The cooperative marketing efforts between a for-profit firm and a nonprofit organization
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Target Market
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A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the need of that group, resulting in mutually satisfying exchanges
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