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15 Cards in this Set

  • Front
  • Back
Marketing environment
the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers
the actors close to the company that affect its ability to serve customers - the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
the larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces
marketing intermediaries
firms that help the company to promote, sell, and distribute its goods to final buyers; they include resellers, physical distribution firms, marketing service agencies, and financial intermediaries
any group that has an actual or potential interest in or impact on an organizatoin's ability to achieve its objectives
the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
baby boomers
78 million people born during baby boom following WWII and lasting until early 1960s
Generation X
45 million people born between 1965 and 1976 in the "birth dearth" following the baby boom
Generation Y
72 million children of the baby boomers, born between 1977 and 1994
Economic environment
factors that affect consumer buying power and spending patterns
Engel's law
differences in how people shift their spending across food, housing, transportation, health care, and other goods and service categories as family income rises
natural environment
natural resources that are needed as inputs by marketers or that are affected by marketing activities
technological environment
forces that create new technologies, creating new product and market opportunities
political environment
laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society
cultural environment
institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors