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29 Cards in this Set
- Front
- Back
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BABY BOOMERS
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The generation of those born between 1946 and 1964.
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BARRIERS TO ENTRY
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Business practices or conditions that make it difficult for new firms to enter the market.
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BLENDED FAMILY
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Family formed by the merging of two previously separated units.
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BLOG
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A personal Web site or Web page that contains the online personal journal of an individual.
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CENSUS METROPOLITAN AREAS
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Geographic labour market area having a population of 100,000 persons or more.
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COMPETITION
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Alternative firms that could provide a product to satisfy a specific market’s needs.
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COMPETITION ACT
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The key legislation designed to protect competition while balancing the interests of both businesses and consumers.
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CONSUMERISM
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A grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions.
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CULTURE
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The set of values, ideas, and attitudes that are learned and shared among the members of the group.
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DEMOGRAPHICS
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The study of the characteristics of a human population. These characteristics include population size, growth rate, gender, marital status, ethnicity, income, and so forth.
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DISCRETIONARY INCOME
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The money that remains after paying for taxes and necessities.
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DISPOSABLE INCOME
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The money a consumer has left over after paying taxes to use for necessities.
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E-BUSINESS
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All electronic-based company activities, both within and outside the organization.
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E-COMMERCE
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A specific buying and selling processes on the Internet.
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E-MARKETING
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Also called online marketing, the marketing component of e-commerce.
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ECONOMY
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Pertains to the income, expenditure, and resources that affect the cost of running a business or household.
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ENVIRONMENTAL SCANNING
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The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
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ETHNIC MARKETING
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Combinations of the marketing mix that reflect the unique attitudes, ancestry, communications preferences and lifestyles of ethnic Canadians.
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EXTRANET
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An Internet-based technology that permits communication between a company and its suppliers, distributors, and other partners.
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GENERATION X
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The generation of those born between 1965 and 1976.
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GENERATION Y
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The generation of those born between 1977 and 1994.
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GROSS INCOME
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The total amount of money made in one year by a person, household, or family unit.
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INTRANET
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An Internet/Web-based network used within the boundaries of an organization.
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MARKETSPACE
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An information- and communication-based electronic exchange environment.
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REGULATION
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Restrictions that provincial and federal laws place on business with regard to the conduct of its activities.
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SELF-REGULATION
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An alternative to government regulation where an industry attempts to police itself.
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SOCIAL FORCES
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Forces of the environment that include the demographic characteristics of the population and its values.
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TECHNOLOGY
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Inventions or innovations from applied science or engineering research.
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VALUE CONSCIOUSNESS
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The concern for obtaining the best quality, features, and performance of a product or service for a given price
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