Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
15 Cards in this Set
- Front
- Back
|
SWOT Analysis
|
Stands for strengths, weaknesses, opportunities, and threats. Helps define what can makes a business successful and what can make it fail.
|
|
|
Environmental Scan
|
An analysis of outside influences that may have an impact on an organization.
|
|
|
Marketing Plan
|
A formal, written document that directs a company's activities for a certain period of time.
|
|
|
Executive Summary
|
A brief overview of the entire marketing plan.
|
|
|
Situation Analysis
|
The study of the internal and external factors that affect marketing strategies.
|
|
|
Marketing Strategy
|
Identifies target markets and sets marketing mix choices that focus on those markets.
|
|
|
Sales Forecasts
|
The projection of probable, future sales in units or dollars
|
|
|
Performance Standard
|
An expectation for performance that reflects the plan's objectives
|
|
|
Market Segmentation
|
The process of classifying people into smaller groups
|
|
|
Demographics
|
Describes a population in terms of age, gender, income, marital status, ethnic background, education and occupation
|
|
|
Disposable Income
|
Money left after taking out taxes
|
|
|
Discretionary Income
|
Money left after paying for basic living necessities such as food, shelter, and clothing
|
|
|
Geographics
|
Refers to segmentation of a market based on where they live
|
|
|
Psychographics
|
Involves grouping people with similar lifestyles, attitudes, values, and opinions
|
|
|
Mass Marketing
|
Involves using a single market strategy to reach all customers
|
