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3 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Marketing segmentation |
Dividing a market into smaller segments with distinct needs,characteristics or behaviour that might require separate marketing strategies or mixes |
Smaller groups |
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Market segmentation consumer markets : geographic segmentation : demographic segmentation : income segmentation : psychographic segmentation : behavioural segmentation |
1- divided the market into different geographical units such as nations, regions, states, counties or cities |
Group |
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Demographic segmentation |
Back (Definition) |
Groups |
