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12 Cards in this Set
- Front
- Back
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an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers
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consumerism
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an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment
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environmentalism
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management approach that involves developing strategies that both sustain the environment and produce profits for the company
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environmental sustainability
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the philosophy of sustainable marketing that holds that the company should view and organize its marketing activities from the consumer's point of view
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consumer-oriented marketing
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a principle of sustainable marketing that holds that a company should put most of its resources into customer-value-building marketing investments
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customer-value marketing
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principle of sustainable marketing that requires that a company seek real product and marketing improvements
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innovative marketing
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principle of sustainable marketing that holds that a company should define its mission in broad social terms rather than narrow product terms
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sense-of-mission marketing
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principle of sustainable marketing that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
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societal marketing
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products that have neither immediate appeal nor long-run benefits
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deficient products
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products that give high immediate satisfaction but may hurt consumers in the long run
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pleasing products
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products that have low appeal but may benefit consumers in the long run
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salutary products
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products that give both high immediate satisfaction and high long-run benefits
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desirable products
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