Marketing Chapter 12

Front 1

producer

Back 1

person providing the good at basic level

Front 2

industrial distributor

Back 2

buy industrial products in bulk from a manufacturer and supply them to businesses that then use them for production or manufacturing. The distributor deals with a producer or business market instead of a consumer market.

Front 3

wholesaler

Back 3

Person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers. Wholesalers who carry only non-competing goods or lines are called distributors.

Front 4

retailer

Back 4

A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business.

Front 5

Supply Chain

Back 5

The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function is known as the

Front 6

Benefits of supply chain management

Back 6

quality assurance

inventory buffers

shipping options

Risk Mitigation

Front 7

intensive

Back 7

usually required where customers have a range of acceptable brands to choose from. In other words, if one brand is not available, a customer will simply choose another. Available erwherre

Front 8

selective

Back 8

involves a producer using a limited number of outlets in a geographical area to sell products. they have a preference for a particular brand or price and will search out the outlets that supply.

Front 9

exclusive

Back 9

extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area.

Front 10

Arms length

Back 10

A financial market consisting of parties that have no relationship or contact with one another aside from the transaction at hand.

Front 11

cooperative

Back 11

is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage

Front 12

integrated

Back 12

Strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing, and direct marketing.

Front 13

logistics information systems

Back 13

provide the technological link, connecting all of the logistics components of the supply chain.

Front 14

supply chain team

Back 14

leverages the capabilities of the logistics information system, embraces all parties who participate in moving the product to market typically cuts across organizational boundaries and orchestrates the movement of goods, services and information from the source to the consumer.

Front 15

inventory control system

Back 15

is a method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer's or a customer's needs.

Front 16

materials handling system

Back 16

moves inventory into, within, and out of a warehouse.

Front 17

outsourcing

Back 17

is a manufacturer’s or supplier’s use of an independent third party to manage an entire function of the logistics system, such as transportation, warehousing, or order processing.

Front 18

Marketing Channels

Back 18

can achieve economies of scale through specialization and division of labor.

Front 19

Contact efficiency

Back 19

Marketing channels make distribution simpler by reducing the number of transactions required to get products from manufacturers to consumers by creating