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23 Cards in this Set
- Front
- Back
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True or False Packages and programs can have a public relations value |
True |
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True or False MAP is short for marketing all-inclusive packages |
False |
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True or False A package is a combination of related and complementary services in a single-price offering |
True |
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True or False One of the limitations of packaging and programming is that they are of little value in targeting specific market segments |
False |
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True or False Every package needs one or more core attractions or other demand-generators |
True |
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True or False A murder mystery weekend, including two nights' accommodation and meals, is an example of the combination of packaging and programming |
True |
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True or False Each package participant does not need to be concerned by the quality of service delivered by other package participants |
False |
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All the following are customer-related reasons for the increased popularity of packages except: Attraction of new target markets Greater convenience Added value Implicit assurance of consistent quality Satisfaction of specialized interests |
Attraction of new target markets |
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One of the key roles of packages and programs is |
Bringing together related hospitality and travel services |
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Four ways of classifying packages are: |
Package elements, target markets, duration or timing, and travel arrangements or destination |
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Statement that reflects the relationship of packaging and programming? |
They can be used together or on their own |
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What is another name for the development of special activities or events to increase customer spending or to give added appeal to a package or other hospitality/travel service? |
Programming |
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A wine festival offered at a local restaurant is an example of: |
Programming outside of packaging |
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Why have packages and programming increased in popularity in the past 40 years? |
2 reasons: Customer and participant related reasons |
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Customer reasons |
Greater convenience |
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Customer reasons |
Greater economy |
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Customer reasons |
Ability to budget trips |
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Participant reasons |
Increased business in off-peak periods |
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Participant reasons |
Enhanced appeal to specific target markets |
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Participant reasons |
Attraction of new target markets |
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Packaging |
The combination of related and complementary services into a single price offering |
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Programming |
The development of activities, events, or programs to increase customer spending |
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How is packaging and programming related? |
Many packages include some programming and often the program is in the principal travel demand generator |
