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13 Cards in this Set

  • Front
  • Back
Brand
name term sign wymbol design
Three stages of brand loyality
Brand reconigition
brand preference
brand instence
Manufacture's brand
brand name owned by a manufacturer

ex. coke
private brand
brand name placed on products marketed by wholesalers

crastsman kenmore
captive brand
national brands sold exclusively by a retail chain

ex martha stewart
family brand
brand name that identifies several related products

heinz
Brand equity
added value that a certain brand gives to a product
three objectives of packaging
protection
assistance
cost effectiveness
brand manager
person charged with planning marketing strageties
trademaek
brand to which the owner legally claims exclusive access
brand extension
application of a brand name to a unrelated product category
consumer adoption process
awareness
interest
evaluation
trial
adoption/rejection
venture team
new product development team