Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
19 Cards in this Set
- Front
- Back
- 3rd side (hint)
|
Marketing |
An activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large |
Paper name |
|
|
___________ is about understanding and capturing customer value |
Marketing |
Paper name |
|
|
___________ is about meeting the needs of diverse stakeholders |
Marketing |
Paper name |
|
|
The tangible and intangible benefits a customer receives from buying a product or service |
Value |
V _ _ _ _ |
|
|
___________ is about delivering value to everyone who is affected by a transaction |
Marketing |
Paper name |
|
|
Buyers, sellers, investors in a company, community residents and even citizens of the nations where goods and services are made an sold |
Stakeholders |
Vampires are killed with these + holders |
|
|
Any person or organisation that has a 'stake' in the outcome |
Stakeholders |
Vampires are killed with these + holders |
|
|
The ultimate user of goods, ideas and services |
Consumer |
C _ n _ _ _ _ _ |
|
|
Also referred to as the buyer or decision maker |
Consumer |
C _ n _ _ _ _ |
|
|
A management orientation that focuses on identifying and satisfying consumer needs to ensure an organisations long term profitability |
Marketing concept |
Mar _ _ _ _ _ _ concept |
|
|
Marketers first identify consumer needs and then provide products and services that satisfy those needs hopefully more successfully than their competitors |
Marketing concept |
Mar _ _ _ _ _ _ concept |
|
|
The difference between a consumer's actual state and some ideal or desired state |
A need |
A _ _ e _ |
|
|
The recognition of any difference between a consumer's actual state and some ideal or desired state |
A need |
A _ _ e_ |
|
|
The desire to satisfy needs in specific ways that are culturally and socially influenced |
A want |
_ wa _ _ |
|
|
The desire for a particular product |
A want |
A _ _ n _ |
|
|
A product delivers a ___________ when it satisfies a need or want |
Benefit |
Bene _ _ _ |
|
|
The outcome sought by a customer that motivates buying behaviour- that satisfies a need or want |
A benefit |
Bene _ _ _ |
|
|
For marketers to be successful they must develop products that provide one or more ___________ that are important to customers |
Benefits |
Bene _ _ _ _ |
|
|
When you couple desire with the buying power or resources to satisfy a want, the result is ________ |
Demand |
Dem_ _ _ |
