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6 Cards in this Set
- Front
- Back
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List and describe major types of marketing channel partners. |
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Why do firms need channel partners? |
- adds value
- bridges time, place, and possession gaps with the goods and services |
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Describe roles and responsibilities channel partners perform. |
- information gathering and distribution: retailers
- promotion at point of purchase: locally-advertised sales - contact: sales agents - matching and arranging: think of merchandising - negotiation: brokers and agents - physical distribution: transportation - financing: credit cards - risk taking: channel members may assume risk - after-sales support: channel partners |
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what are the major types of retailers |
- retailer - wholesaler - brokers - agents |
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what is the role of supply chain management and logistics management in a company's distribution? |
direct marketing channel: producer of goods sell directly to the final customer
indirect marketing channel: intermediaries between goods and seller |
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What is an example of a marketing channel case? |
Nespresso and the capsule coffee. |
