Marketing Ch4

Front 1

ethics

Back 1

are moral pinciples and values that govern the actions and decisions of an individual or group

Front 2

laws

Back 2

are society's values and standards that are enforceable in the courts

Front 3

ethical and legal framework

Back 3

ethical but illegal
ethical and legal
unethical and illegal
unethical but legal

Front 4

enderstanding ethical marketing behavior

Back 4

sociatal culture and norms-> busiiness culture and industry practices-> corporate culture and expectations

Front 5

consumer bill of rights

Back 5

codified the ethics of exchange between buyers and sellers
1) right to safety
2) to be informed
3) to choose
4) to be heard

Front 6

caveat venditor

Back 6

seller beware

Front 7

caveat emptor

Back 7

buyer beware

Front 8

code of ethics

Back 8

a formal statement of ethical principles and rules of conduct

Front 9

moral idealism

Back 9

a personal moral philosophy that cosiders certain individual rights or duties as universal regardless of outcome

Front 10

utilitarianism

Back 10

a personal moral philosophy that focuses on "the greatest good for the greates numbers" by assessing the costs and benefits of the consequences of ethical behavior

Front 11

three concepts of social responsibility

Back 11

1)profit resp-max out profits
2)stakeholder resp- focus on obligations to those who can affect achievements of com.
3)societal resp- preservation of environment and general public

Front 12

cause marketing

Back 12

occurs when charitable contributions of a firm are tied directly to the customers revenues produced through the promotion of one of its products