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12 Cards in this Set

  • Front
  • Back
are moral pinciples and values that govern the actions and decisions of an individual or group
are society's values and standards that are enforceable in the courts
ethical and legal framework
ethical but illegal
ethical and legal
unethical and illegal
unethical but legal
enderstanding ethical marketing behavior
sociatal culture and norms-> busiiness culture and industry practices-> corporate culture and expectations
consumer bill of rights
codified the ethics of exchange between buyers and sellers
1) right to safety
2) to be informed
3) to choose
4) to be heard
caveat venditor
seller beware
caveat emptor
buyer beware
code of ethics
a formal statement of ethical principles and rules of conduct
moral idealism
a personal moral philosophy that cosiders certain individual rights or duties as universal regardless of outcome
a personal moral philosophy that focuses on "the greatest good for the greates numbers" by assessing the costs and benefits of the consequences of ethical behavior
three concepts of social responsibility
1)profit resp-max out profits
2)stakeholder resp- focus on obligations to those who can affect achievements of com.
3)societal resp- preservation of environment and general public
cause marketing
occurs when charitable contributions of a firm are tied directly to the customers revenues produced through the promotion of one of its products