Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
25 Cards in this Set
- Front
- Back
|
Microblogs
|
blogs with strict post length limits
|
|
|
Paid Media
|
content paid for by a company to be placed online
|
|
|
Earned Media
|
a public relations term connoting free media such as mainstream media coverage
|
|
|
Owned Media
|
online content that an organization creates and controls
|
|
|
Complied List
|
a customer list developed by gathering names and addresses from telephone directories and membership rosters, usually enhanced with information from public records, such as census data, auto registrations, birth announcements. Business start-ups, or bankruptcies
|
|
|
Customer-Centric
|
a philosophy under which the company customizes its product and service offering based on data generated through interactions between the customer and the company
|
|
|
Customer Relationship Management (CRM)
|
a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups
|
|
|
Rebate
|
a cash refund given for the purchase of a product during a specific period
|
|
|
Price Skimming
|
a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion
|
|
|
Status Quo Pricing
|
charging a price identical to or very close to the competitions price
|
|
|
Status Quo Pricing
|
a pricing objective that maintains existing prices or meets the competition’s prices
|
|
|
Negotiation
|
– the process during which the both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement
|
|
|
Cold Calling
|
a form of lead generation in which the salesperson approaches potential buyers without any prior knowledge of the prospects’ needs or financial status
|
|
|
Sampling
|
a promotional program that allows the consumer the opportunity to try a product or service for free
|
|
|
Comparative Advertising
|
a form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes
|
|
|
Competitive Advertising
|
a form of advertising designed to influence demand for a specific brand
|
|
|
Pioneering Advertising
|
a form of advertising designed to stimulate primary demand for a new product or product category
|
|
|
Advocacy Advertising
|
a form of advertising in which an organization expresses its views on controversial issues or responds to media attacks
|
|
|
Product Advertising
|
a form of advertising that touts the benefits of a specific good or service
|
|
|
AIDA Concept
|
– a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with the message; it stands for Attention, Interest, Desire, and Action.
|
|
|
Decoding
|
interpretation of the language and symbols sent by the source through a channel
|
|
|
Mass Communication
|
the communication of a concept or message to a large audience
|
|
|
Institutional Advertising
|
a form of advertising designed to enhance a company’s image rather than promote a particular product
|
|
|
Advertising
|
– impersonal, one way mass communication about a product paid by a marketer
|
|
|
Encoding
|
the conversation of a senders ideas and thoughts in form of words and signs
|
