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15 Cards in this Set

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e-marketers
marketers who use e-commerce in their strategies
marketing
an orgainzational fuction and a set of processes for creating, communicating and elivering value to customers and for managing customer relationships in ways that benfit the organization and its stakeholders
stakeholders
buyers, slellers, investors in a company, community residents, and even citizens of the nations where goods and services are make or sold- in other words any person or orgaization that has a "stake" in the outcomers
consumer
the ultimate user of a good or service
marketing concept
a management orientation that focuses on identifying and satisfying consumer needs to ensure the organization's long term profitablity
need
the recognition of any diffence b/w a consumer's actual state and some ideal or desired state
want
the desire to stisfy needs in specific ways that are cultually and socially influenced
benifit
the outcome sought by a customer that motivates buying behavior- that satisflies a need or want
demand
customers' desire for products coupled with the resources to obtain them
utility
the usefulness or benefit consumers receive from a product
exchange
the process by which some transfer of value occurs b/w a buyer and a seller
popular culture
the music, movies, sports, books, clebrites, andoher forms of entertainment consumed by the mass market
myths
sotries containing symbolic elements that express the shared emotions and ideals of a culture
consumer goods
the goods purchased by individual consumers for personal or family use
services
intangible products that are exchanged directly from the producer to the customer