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15 Cards in this Set
- Front
- Back
e-marketers
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marketers who use e-commerce in their strategies
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marketing
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an orgainzational fuction and a set of processes for creating, communicating and elivering value to customers and for managing customer relationships in ways that benfit the organization and its stakeholders
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stakeholders
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buyers, slellers, investors in a company, community residents, and even citizens of the nations where goods and services are make or sold- in other words any person or orgaization that has a "stake" in the outcomers
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consumer
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the ultimate user of a good or service
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marketing concept
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a management orientation that focuses on identifying and satisfying consumer needs to ensure the organization's long term profitablity
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need
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the recognition of any diffence b/w a consumer's actual state and some ideal or desired state
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want
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the desire to stisfy needs in specific ways that are cultually and socially influenced
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benifit
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the outcome sought by a customer that motivates buying behavior- that satisflies a need or want
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demand
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customers' desire for products coupled with the resources to obtain them
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utility
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the usefulness or benefit consumers receive from a product
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exchange
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the process by which some transfer of value occurs b/w a buyer and a seller
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popular culture
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the music, movies, sports, books, clebrites, andoher forms of entertainment consumed by the mass market
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myths
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sotries containing symbolic elements that express the shared emotions and ideals of a culture
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consumer goods
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the goods purchased by individual consumers for personal or family use
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services
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intangible products that are exchanged directly from the producer to the customer
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