Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/24

Click to flip

24 Cards in this Set

  • Front
  • Back
consumer buyer behavior
the buying behavior of final consumers-individuals and households who buy goods and services for personal consumption
consumer market
all the individuals and households who buy or acquire goods and services for personal consumption
subculture
a group of people with shared value systems based on common life experiences and situations
social classes
relatively permanent and orered divisions in a society whose members share similar values, interests and behaviors
opinion leader
person with a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others
Lifestyle
a person's pattern of living as expressed in his or her activities, interests, and opinions
Personality
the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment
motive
a need that is sufficiently pressing to direct the person to seek satisfaction of the need
perception
the process by which people select, organize, and interpret info to form a meaningful picture of the world
learning
changes in an individual's behavior arising from experience
belief
a descriptive thought that a person holds about something
attitude
a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
Complex buying behavior
consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
dissonance reducing buying behavior
consumer buying behavior in situations characterized by high involvement but few perceived differences among brands
habitual buying behavior
consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences
variety seeking buying behavior
consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
need recognition
the first stage of the buyer decision process, in which the consumer recognizes a problem or need
information search
the stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active info search
alternative evaulation
the stage of the buyer decision process in which the consumer uses info to evaluate alternative brands in the choice set
purchase decision
the buyers decision about which brand to purchase
postpurchase behavior
the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction
cognitive dissonance
buyer discomfort caused by postpurchase conflict
new product
a good, service or idea that is perceived by some potential customers as new
adoption process
the mental process through which an individual passes from first hearing about an innovation to final adoption