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7 Cards in this Set

  • Front
  • Back
Marketing Information Systems
people, equipment, and procedures to gather, sort , analyze, evaluate, and distribute needed, timely, and accurateinfo to marketing decison makers
internal databases
COLLECTIONS OF INFO OBTAINED FROM DATA SOURCES WITHIN THE COMPANY
marketing intelligence
systematic collection and analysis of publicly available information about competitors and developments in the marketing environment
marketing research
systematic design, collection, analysis, and reporting of data relevant to specific marketing situation facing an organization
secondary data
info that already exists
primary data
info collected for the specific purpose at hand
Customer relationship Management
overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction