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7 Cards in this Set
- Front
- Back
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Marketing Information Systems
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people, equipment, and procedures to gather, sort , analyze, evaluate, and distribute needed, timely, and accurateinfo to marketing decison makers
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internal databases
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COLLECTIONS OF INFO OBTAINED FROM DATA SOURCES WITHIN THE COMPANY
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marketing intelligence
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systematic collection and analysis of publicly available information about competitors and developments in the marketing environment
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marketing research
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systematic design, collection, analysis, and reporting of data relevant to specific marketing situation facing an organization
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secondary data
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info that already exists
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primary data
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info collected for the specific purpose at hand
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Customer relationship Management
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overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction
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