Marketing Ch. 4

Front 1

consumer bill of rights

Back 1

codified the ethics of exchange between buyers and sellers, including right to safety, to be infored, to choose, and to be heard

Front 2

code of ethics

Back 2

formal statement of ethicsal principles and rules of conduct

Front 3

whistle blowers

Back 3

employees who report unethical or illegal actions of their employers

Front 4

moral idealism

Back 4

moral philosophy that considers certain individual rights or dutes as universal, reguadless of the outcome.

Front 5

utilitarianism

Back 5

moral philosophy that focues on the "greatest good for the greatest number"

Front 6

social responsibility

Back 6

idea that organizations are part of a larger society and are accountable to that society for their actions

Front 7

green marketing

Back 7

marketing efforsts to produce paromote and reclaim enviornmetally sensitive products

Front 8

cause marketing

Back 8

tying the charitable contributionss of a firm directly to sales produced though the promotion of one of its products

Front 9

social audit

Back 9

systematic assessment of a firms objectives, stategies, and performance in the domain of social responsibility.

Front 10

ethics

Back 10

moral principles and values that govern the actions and decisions of an individual or a group

Front 11

laws

Back 11

societys standards and values that are enforceable in court