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12 Cards in this Set
- Front
- Back
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Social Factors
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Attitudes, Values, Lifestyle, Self-Sufficiency, Upward Mobility, Work Ethic, and Conformity
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Component Lifestyles
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Practices of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single, traditional lifestyle.
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Demography
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Study of people's vital statistics, such as age, race and ethnicity, and location.
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Baby Boomers
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Born between 1946 and 1964. 77 million. Largest.
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Generation X
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Born between 1965 and 1978. 40 million.
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Generation Y
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Born between 1979 and 1994. 78 million.
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Tweens
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ages 8-14, 29 million, increasingly being targeted by marketers.
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Economic Factors
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Distribution of Consumer Income, Inflation, Recession
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Basic Research
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Pure research that aims to confirm an existing theory or to learn more about a concept phenomenon.
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Applied Research
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An attempt to develop new or improved products.
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Political and Legal Factors
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New Technology, Society, Business and Consumers.
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Competitive Factors
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Firms must work harder to min. profits and market share. More foreign firms are entering U.S. market.
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