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5 Cards in this Set
- Front
- Back
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Small, downloadable software programs that run on smartphones and tablet devices.
o Today’s consumers typically spend 2 hours per day using about 8 apps |
Apps |
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A web page that serves as a publicly accessiblepersonal journal and online forum for an individual or organization.
o Companies routinely monitor blogs to gaininsights into customer complaints and suggestions o Contraction of ‘web’ and ‘log’ |
Blog |
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Business-oriented website that lets users posttheir professional profiles to connect to a network of businesspeople who arecalled ‘connections’.
o Almost 240 million users |
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Online media where users submit comments, photosand videos. Often accompanied by a feedback process to identify “popular”topics .
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Social Media |
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The various forms of online media content thatare publicly available and created by end users. UGC satisfies 3 basiccriteria:
1. Published either on a publicly accessible website or on a social networking site 2. It shows a significant degree of creative effort– more that simply posting an article on a personal blog with no editing or comments 3. It is consumer-generated by an individual outside of a professional organization, without commercial market in mind |
User-Generated Content (UGC) |
