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30 Cards in this Set
- Front
- Back
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Sales promotion
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- designed to boost sales
- consists of media and nonmedia marketing communications employed for a predetermined, limited time to stimulate trial, increase consumer demand or improve product availability. (coupons, samples, displays, contests, sweepstakes) |
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consumer sales promotion
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- sales promotions directed at consumers
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trade sales promotion
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- sales promotions directed at resellers
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price deal
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a temporary reduction in the price of a product. (two kinds- cents off deals or price pack deals)
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cents off deals
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offer a brand at less than the regular price (ex. 25% off)
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price pack deals
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offer consumers something extra through the packaging itself. (cookie mix 25% bigger)
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coupon
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typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period of time. Good for new product trials.
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free standing insert (FSI)
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- most popular method of distributing coupons.
- its a preprinted coupon placed into a separate publication, such as a newspaper. (80% coupons this way in US) |
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on shelf couponing
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dispenser mounted near the manufactureers particular product
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checkout dispensers
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supermarkets use this at cash register and it distributes similar products or beyond store promotions
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online couponing
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growing phenomenon, dist of coupons on the internet.
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rebate
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cash reimbursement ot a buyer for purchasing a product.
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cross promotion
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sometimes call "tie in", is the collaboration of two or more firms in a sales promotion.
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contest
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offers prizes based on the skill of contestants.
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sweepstakes
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offers prizes based on a chance drawing of participants names.
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Games
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-similar to sweepstakes, but cover a longer period. Encourages customers to continue playing to win
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Premium
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an item given free or at a bargain price to encourage the consumer to buy.
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sample
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a small size of a product made available to prospective purchasers, usually free of charge.
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advertising specialty
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also called promotional product, is an item of useful or interesting merchandise given away free of charge and typically carrying an imprinted name or message.
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trade allowances
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short term special allowances, discounts, or deals granted to resellers as an incenteive ot stock, feature or in some way participate in the cooperative promotion of a product.
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dealer loader
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a premium given to a reseller ot encourage development of a special display or product offering.
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trade contest
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typically associated prizes with sale of the sponsors product.
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point of purchase display
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generally used at the retail level to call customer attention to a featured product. Typically provided free or at low cost by manufacturer to the reseller
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trade show
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a periodic, semipublic event sponsored by trade professional and industrial associations at which suppliers rent booths to display products and provide information to potential buyers.
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push money
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also called "spiffs"
It is what a manufacturer pays to retail sales people to encourage them to promote its products over competitive brands. |
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spiffs
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Push money
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forward buying
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people buy mor ethan they need at the deal price.
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pay for perfermance trade promotions
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used to overcome forward buying, retailers are rewarded for making sales to consumers rather than making purchases from manufacturers.
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hellooo
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you suck
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diverting
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also called arbitraging
- secretly purchasing a product where it is less expensive, usually as a result of a trade promotion and reselling in areas where prices are higher. |
