Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
4 Cards in this Set
- Front
- Back
|
Discuss the role of a company's salesperson in creating value for customers and building customer relationships |
n |
|
|
Identify and explain the 6 major sales force management steps. |
n |
|
|
Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing. |
n |
|
|
Explain how sales promotion campaigns are developed and implemented |
n |
