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9 Cards in this Set

  • Front
  • Back

Layman' terms

Words the average customer can understand.

Objections

Concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase.

Excuses

Reasons for not buying or not seeing the salesperson.

Objection Analysis Sheet

A document that lists common objections and possible responses to them.

Paraphrase

Restate something in a different way.

Substitution method

Recommending a different product that would satisfy the customer's needs.

Boomerang Method

Brings the objection back to the customer as a selling point.

Superior- point Method

A technique that permits the salesperson to acknowledge objections as valid yet still offsets them with other features and benefits.

Third- party Method

Previous customer or neutral person who can give a testimonial about the product.