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35 Cards in this Set

  • Front
  • Back
an important part of many marketing channels, includes all the activities involved in selling products and services to the ultimate or final consumer.
Retail Sales
sales to final consumers. Total revenue must be 50% or more retail sales.
wholesale sales
those to other businesses that in turn resell the product or service or use it in running their own businesses.
service retailers
include dry cleaners, photo developers, shoe repari shops, banks fitness clubs, movie theatres, game arcades, rental businesses, tourist attractions, hotels restaurants, auto repair, some health care.
an assortment of items seen by the customer as reasonable substitutes for each other
categroy killers
discournt retailers that offer a complete assortment and thus dominate a category from the customers perspective.
tha retailers comination of architecture, layout color schem, sound and temp, special events, prices, displays and other factors that attract and stimulate consumers.
independant retailers
own and operate only one retail outlet. 3/4 of all retail establishments
retail chain
owns and operates multiple retail outlets.
retail franchising
a form of chain ownership in which a franchisee pays the franchisor (parent company) fees or royalties and agrees to run the franchise by prescribed norms in exchange for use of the franchisors name.
leased departments
sections in a retail stoer that the owner rents to a second party
retail cooperatives
when independent retailers band together, adopts a common name and storefront.
a format which combines a discount store with an oversized supermarket.
nonstore retialing
sales outside a physical structure. offers consumers the convenience of selecting and purchasing merchandise according to their own schedules.
direct retailing
the partion of direct marketing in which ulitimate consumers not business customers do the buying.
direct marketing
the distribution of goods services, info, or promotional benefits to targeted consumers through interactive communication while tracking response sales interes or desires through a computer database.
retail sales over the internet
virtual shopping malls used by retailers to generate more traffic for their individual store.
direct selling
involves the sale of a consumer product or service, person to person, away from a fixed retail locations
intratype competition
describes competition among retailers that use the same type of business format.
intertype competition
prevails among retailers using different types of business to sell the same products and services.
refers to demand fluctuations related to the time of the year, which may be moderated or exacerbated by unpredictable changes in weather and in consumer preferences.
CBD central business districts
commonly known as downtown areas, remain an importatn part ofthe retail scene in the US and many major cities around the world.
strip centers
feature parking in forn of all sotres and are not enclosed under one roof.
shopping malls
are designed for pedestrian flow under an enclosed roof.
freestanding sites
not adjoined to toher retail structure but are often located adjacent o other retail locations.
scrambled merchandising
practice of adding unrelated product categories to existing product lines.
everyday low pricing EDLP
strategy used by many retailers, pioneered by walmart
store image
the picture shoppers conjure up of a stores identity
strategy mix
how retailers differentiate themselves from one another. Elements are the controllable variables. location products and services, pricing and marketing communications.
anchor position
strategically placed stores at different ends of shopping cluster.
interceptor locations
b/w resisdential areas and the closest supermarket. (convenience stores)
gross margin
sales revenue less the retailers cost of goods sold
inventory turnover
how quickly merchandise is sold, the number of times the retailer sells it average inventory during the year.
slotting allowances
fees manufacturers pay to retailers or wholesalers to obtain shelf or warehouse space for their products.