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9 Cards in this Set
- Front
- Back
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Market Skimming
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Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price.The company makes fewer but more profitable sales
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Market Penetration Pricing
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Setting a low price for a new product in order to attract a large number of buyers and a large market share.
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Pricing Discounts
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A straight reduction in price on purchases during a stated period of time.
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Promotional Allowance
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Promotional Money paid by manufacturers to retailers in return for an agreement to feature the manufacturers products in some way.
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Geographical Pricing
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Setting prices for customers located in different parts of the country or world
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FOB Origin Pricing
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Goods are placed free on board a carrier. Customer pays freight from factory to destination
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Zone Pricing
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A company sets up a zone. All customers pay the same total price within the same zone. The more distant the zone the higher the price.
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Basing Point Pricing
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The seller designates some city as a basing point and charges all customers the freight cost from that city
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Freight Absorption Pricing
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seller absorbs all or part of the freight charges in order to get desired business
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