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13 Cards in this Set
- Front
- Back
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AHP
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-non-numerical
-strategy decisions -evaluate criteria based on user judgment |
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Conjoint
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Technique to examine trade-offs to determine marketable combination of attribute levels
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Bass
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Good for forecasting first purchase (has to do with analogous products, N= total customers, p – innovation, q - imitation)
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BUNDPONT
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Computer model to decide feature sets for new product. Identifies which segments want which features
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ASSESSOR
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Software model used for forecasting repeat purchases (two models)
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ADBUG
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how ads affect sales (good for frequently purchased consumer goods)
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MEDIAC
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Assigns values to insertion schedules (Generate good media schedules in less time & effort)
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ADCAD
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Expert system with knowledge base of ads rules and principles to links contexts to ad elements (emerging tool and hard to use well)
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ADVISOR
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Determine budget target for marketing (shared experience)
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GRAVITY
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Model to support location decisions
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SYNTEX
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Has to do with figuring out how to deploy resources (limitation static, sales effort only, assumes no interaction between segments)
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GEOLINE
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Equalize workload/ potential over territories (has to do with salesforce structure and sizing, and territory design)
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MSZ
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Uses conjoint analysis to design a bonus plan
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