Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
|
What is the Value of Marketing
|
To understand and meet needs and wants
To facilitate exchange To create value and to build relationships |
|
|
What is the Marketing Mix? Is it Controllable or Uncontrollable?
|
Product, Price, Promotion, & Place
Controllable. |
|
|
The Evolution of Marketing
|
The Production Era
The Selling Era The Consumer Era The New Era |
|
|
The Production Era
|
Focuses on the most efficient ways to make and distribute products.
Marketing plays an insightful role Demand>Supply e.g. Model T |
|
|
The Selling Era
|
Focus on one time sales of goods rather than repeat business
marketing viewed as a sales function Demand<Sales e.g. cars |
