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7 Cards in this Set
- Front
- Back
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cost-based pricing
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a dollar amount to the cost of the product
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cost-plus pricing
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adding a specified dollar amount to the seller's cost
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markup
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adding to the cost of the product a predetermined percentage of that cost
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differentiated pricing
-different techniques include... |
charging diff prices to diff buyers for the same quality & quantity of product
-negotiated -secondary-market -periodic discounting -random discounting |
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tensile pricing
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broad statements about price reductions as opposed to detailing specific price discounts (up to 50% off sales)
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product-line pricing strategies
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captive: basic product low, related items high
premium: pricing high-qual products higher than low-qual bait: low pricing on 1 item in line, intention of selling higher-priced item in line pricing lining: limited # of prices for selected lines of merchandise |
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bait & switch
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no intention of actually selling "bait" product- just trying to entice customer into the store to buy other, more expensive products
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