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14 Cards in this Set
- Front
- Back
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product line
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group of products thatre closely related bc they satisfy a class of needs, r used together, and r sold to the same customer group
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product
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service, good, or idea that contains a bundle of tangible & intangible attributes that satisfies customer wants and is received in exchange 4 $$$
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product mix
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# of products sold by a company
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2 ways to classify products
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1- types of user
2- degree of product tangibility |
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2 types of products
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consumer goods
business goods- prod that assist directly/indirectly in providing prod 4 resale |
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3 categories of prod tangibility
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1- nondurable good
2- durable good 3- service |
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4 types of consumer good & how theyre classified
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1- convience
2- shopping 3- specialty 4- unsought classified by how often purchased, effort of decision, attributed used in purchase |
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2 types of business goods
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1- production -> items used in manufacturing product
2- support -> items used in assisting in prod of other goods |
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types of support goods
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installations
accessory equip supplies industrial services |
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3 ways customers looks at products being new
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1- continuous innovation
2- dynamically contin innovation 3- discontinuous innovation |
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7 marketing reasons for new prod failures
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1- insignificant point of difference
2- incomplete protocol 3- too little market attractiveness 4- poor execution of mark mix 5- poor product quality on crit factors 6- bad timing 7- no econ access to buyers |
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7 stages in new prod development
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1- new prod strategy develop
2- idea generation 3- screening & evaluation 4- busin analysis 5- development 6- market testing 7- commercialization |
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6 sigma
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means to delight the customer by achieving quality thru a highly disciplined process to develop & deliver near perfect products
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slotting fee
failure fee |
SF- for new products, a payment a manufacturer makes to place a new item on a retailer's shelf
FF- penalty payment manufact makes to compensate a retailer 4 sales its valuable shelf space failed 2 make |
