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5 Cards in this Set

  • Front
  • Back
Customer Value Ratio
Perceived company value/perceived competition value
Markup Pricing
Retail Price x [(100-%Retail Markup)/100] x [(100-%Distributor's markup)/100]
Demand-minus pricing
Retail Price x (100-%markup)/100
Target ROI Pricing
P = (TFC + TVC + [investment x ROI])/Standard # Units
Markup Pricing
Cost of Goods/[(100-%markup)/100]