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5 Cards in this Set
- Front
- Back
Customer Value Ratio
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Perceived company value/perceived competition value
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Markup Pricing
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Retail Price x [(100-%Retail Markup)/100] x [(100-%Distributor's markup)/100]
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Demand-minus pricing
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Retail Price x (100-%markup)/100
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Target ROI Pricing
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P = (TFC + TVC + [investment x ROI])/Standard # Units
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Markup Pricing
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Cost of Goods/[(100-%markup)/100]
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