Marketing

Front 1

1. Marketing is defined as producing, promoting and selling products.

True or False

Back 1

False

Front 2

Which marketing management philosophy is often adopted by organizations that sell unsought product such as life insurance, retirement plan and preplanned funeral services?

Sales orientation

production orientation

marketing orientation

product orientation

customer orientation

Back 2

Sales Orientation

Front 3

7. SAP, the world’s largest business software company, has pledged to put the “customer at the center” of their universe. SAP has captured the idea of:

1. the societal concept

Back 3

the marketing concept

Front 4

. An advantage that cannot be copied by the competition is called a _______ competitive advantage.

1. dominant

Back 4

Sustainable

Front 5

If Facebook were a country, it would be ranked as the world’s ________ largest country.

1. fifth

Back 5

Third

Front 6

41. In the past 24 years, Mothers Work has grown from a small, mail-order catalog business headquartered inside the founder’s home to the world’s largest seller of maternity apparel, with nearly 1,600 locations. In terms of the business market, Mothers Work would be best classified as a(n):

1. business facilitator

Back 6

Reseller

Front 7

Until the 1990s, few firms practiced market segmentation

True

False

Back 7

False

Front 8

The requirement for a market segmentation to be responsive means:

1. the segments identified by the marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

Back 8

1. the segments identified by the marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

Front 9

Volkswagen developed an 18-month-long project to gain a better understanding of the American culture so it could develop cars more appealing to this market. The research project was called Moonraker. Moonraker was intended to play a(n) _______ role in Volkswagen’s marketing research.

1. demonstrative

Back 9

Descriptive

Front 10

After listening to a group of middle-aged women discuss their biggest concerns about the jeans they wore, a company designed a new line of comfortable women’s jeans and touted them as “not your daughter’s jeans.” This is an example of research conducted to :

1. conduct business analysis

Back 10

Improve the quality of company decision making

Front 11

All of the following are examples of products EXCEPT:

1. All of the above are products

Back 11

All of the above

Front 12

There are many cell phones on the market, and they vary so much on price, quality, and features that consumers often have trouble comparing them. A cell phone would probably be considered a product.

1. generic

Back 12

Heterogenous

Front 13

Which of the following is an example of a product item?

Tarter protection Crest toothpaste

Campbell’s soup

Chevrolet automobiles

Ore-Ida frozen Foods

All of the above are product items

Back 13

Tarter Protection

Front 14

Firms increase the depth of their product lines for all of the following reasons EXCEPT:

1. to even out seasonal sales patterns

Back 14

To Diversity Risks

Front 15

The development of Coke Zero by Coca-Cola would not be considered a new product since the company was already marketing soft drinks. It would simply be called a line extension.

1. False

Back 15

False

Front 16

The first filter in the product development process is called screening

1. False

Back 16

True

Front 17

The first stage of the new product development process is :

screening and concept testing

establishing the new-product strategy

exploring opportunities

developing a business analysis

the building of a prototype

Back 17

Establishing the new-product strategy

Front 18

Services are considered inseparable because most services cannot be felt or touched in the same way most goods can be sensed.

True

False

Back 18

False

Front 19

Companies operating under a demand-supply integration philosophy are better at their business because all of the different divisions within the company

1. operate under a strict hierarchy

Back 19

Play from the same sheet of music

Front 20

Fairway is a chain of retail outlets in Iowa, Minnesota, Nebraska and Illinois that are described as large, departmentalized, self-service stores that specialize in food and limited non-food items. Fairway stores are:

off-price retailers

discount stores

wholesalers

convenience store

supermarkets

Back 20

Supermarkets

Front 21

Which of the following statements about planned obsolescence is true?

C) Style modification creates planned obsolescence

Back 21

C) Style modification creates planned obsolescence