Marketing

Front 1

Marketing

Back 1

marketing is a total system of business activities designed to plan, price, promoteand distribute want satisfying products to target matkes to achieve organizational objectives

Front 2

product orientation

Back 2

firms focus on the qualitylu and the weatity of offerring while assuming that customers will seek out and but reasonably priced, well made products

Front 3

SAles orientation

Back 3

heavy rliance on promtioal avctivity to sell the procucts the firm wanted to make.

Front 4

market orientation

Back 4

where companies identify what customers want and tailor the activities of the form to satisfy the needs as efficiently as possible

Front 5

marketing concept

Back 5

emphasizes customer orientaion and coordination of marketing activities to achieve the organuzations erformance objectives

Front 6

customer orienteddesigned and combined in an coherent and consistent way and that one ecevutive shou,d ahve the overall authority and responsibility of the activities

Back 6

every department and empliyee should be focused on contributing to the satisfacion of the customers needs

Front 7

coordinated

Back 7

the marketing eddorts(poduct planning, pricing, ppromoting and distributing should be

Front 8

organizations performance objectives

Back 8

ultimate business objective is return on investment, stock proce and market capiltalization

Front 9

Customer relationship management (CRM)

Back 9

establishing multidimensional connections with a customer such that the orhanizstion id seen as a partner-built on trust and musual committment, require alot of time and effort to create and maintain

Front 10

mass customization

Back 10

developing producing and delivering affordable products with enough variety and uniqueness that nearly every potential customer can exactly what they want

Front 11

total quality management

Back 11

system for implementing organization wisde commitment to quality that incolves every emplyee accepting responsibility for quality improvement

Front 12

value

Back 12

the customers perception of all te benefits of a product weighted against all the costs of acquiring and consuming the product

Front 13

value creation

Back 13

more informato is available for what customers want and desire and constant improvements in technology

Front 14

performance metrics

Back 14

how much money is the company goibng to spend on marketing, Return on the marketing investment

Front 15

Societal Marketing concept

Back 15

the firms full social responsibility

Front 16

market

Back 16

a market is an organization or a group of people with needs to satisfy, money to spend and the willing ness to spend that money

Front 17

market segments

Back 17

the subroups of the markey of which consumers whithin the larger market share similar wants, buying preferences and product usage

Front 18

target market

Back 18

the market at ehich the firm is directing the marketing program

Front 19

marketing mix

Back 19

the combination od a rodcuct where and when it is distributed, how it is prometd and wha tits rive is ( these must satisfy the needs of the target market)

Front 20

ethics

Back 20

standards of behavior generally accepted by a society

Front 21

position

Back 21

the way the roduct brand, organzation is viewed in relation to the competition by current and prospective companies

Front 22

utility

Back 22

the want satsfying power of a product