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18 Cards in this Set
- Front
- Back
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Promotion |
communicating information between the seller and potential buyer or other in the channel to influence attitudes and behavior |
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Mass Selling |
Communicating with large numbers of potential customers at the same time |
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Advertising |
Any paid form of non-personal promotion |
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Sales promotion |
Refers to promotion activities other than advertising, publicity, and personal selling |
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Public relations |
communication with non-customers |
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Integrated marketing communication |
the internal coordination of every communication from a firm to target customer to convey a consistent and complete message |
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AIDA model |
Attention, Interest, Desire, Action |
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Communication process |
source encoding message channel decoding receiver feedback |
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brand navigator |
IDK |
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Source |
sender of the message |
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Reciever |
gets the message |
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Noise |
Anything that distracts the receiver and effects the message being sent |
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Message channel |
carrier of the message |
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pushing |
focusing on pushing a product through the CHANNEL |
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Pulling |
promote to the consumer. Get them to ask for the product and PULL in through the channel |
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Adoption Curve |
innovators-early adopters-early majority- late majority- laggards |
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Task Method |
a way to budget promotion by looking a the task at hand and basing it off of that Better thing to use |
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sales method |
promotion budget based off of percentage of sales (most used) |
