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7 Cards in this Set
- Front
- Back
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What are the 3 different pricing objectives?
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1) Profit oriented
2) Sales oriented 3) Status Quo oriented |
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Profit oriented price objectives
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1) Target Returns
2) Maximize Profits |
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Sales oriented price objectives
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1) $'s or unit sales growth
2) Growth in Market Share KEYNOTE: Mentioning $ without referring to profit. Sell as many units as possible. |
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Status quo oriented price objectives
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1) Meeting Competition
2) Non-price competition (Status goods) |
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What is introductory price dealing?
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Temporary price cut to speed products onto the market. Raise prices soon after.
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Penetration Price Policy
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Low price for everyone. Worrying only about quantity.
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Allowance Policies
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1) Advertising allowances
2) Stocking allowances 3) Push Money 4) Trade-in allowances |
