Marketing 2.07 Vocab

Front 1

Brand

Back 1

All the combined impression and experiences associated with a particular company, good, or service.

Front 2

Brand Ambassorders

Back 2

Individuals, usually employees, who communicate the company's values, vision, and personality to those who have contact with

Front 3

Brand Champion

Back 3

The person who is usually responsible for making a brand come alive and for sustaining it; usually the business owner, president, or CEO.

Front 4

Brand Cues

Back 4

Elements that remind the customer and employees of brands and their values.

Front 5

Brand Erosion

Back 5

The deterioration or destruction of a corporate or product brand.

Front 6

Brand Identifiers

Back 6

Company or product names and logos.

Front 7

Brand Identity

Back 7

Those elements that are instantly recognized as representing a particular business or product.

Front 8

Brand Image

Back 8

Impression of a corporate brand within customer's minds which represents what the brand stands for.

Front 9

Brand Insistence

Back 9

The stage of brand loyalty in which consumers insist upon buying a specific brand.

Front 10

Brand Licensing

Back 10

The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee.

Front 11

Brand Loyalty

Back 11

Customers' allegiance to a particular brand.

Front 12

Brand Mark

Back 12

A distinctive symbol, design, sound, or groups of letters which is seen or heard but cannot be spoken.

Front 13

Brand Name

Back 13

That part of brand identity that can be spoken, including words, phrases, letters, numbers, or any combination of these.

Front 14

Brand Personality

Back 14

The projection of a brand that encompasses its values and emotional connections with consumers. How your brand would behave or a detailed personal profile of your business in order to create and maintain an emotional connection with your customers.

Front 15

Brand Positioning

Back 15

A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitor's brands.

Front 16

Brand Preference

Back 16

The stage of brand loyalty in which consumers prefer to purchase a certain brand but will accept substitutes if the brand is not available.

Front 17

Brand Product

Back 17

An item that features only the logo of manufacturer and not another company's trademark.

Front 18

Brand Promise

Back 18

A business's agreement (spoken or unspoken) with customers that it will consistently meet their expectations and deliver on its brand characteristics and values.

Front 19

Brand Recognition

Back 19

The stage of brand loyalty in which consumers are made aware of a brands's exisitence.

Front 20

Brand Startegies

Back 20

The actions a business takes with a brand in order to accomplish its goals

Front 21

Brand Symbol

Back 21

A business's distinctive logo, design, or group of letters that cannot be spoken but are used to establish brand identity; often used in conjunction with brand name.

Front 22

Brand Value

Back 22

A brand's worth in terms of income, potential income, and prestige.

Front 23

Brand Values

Back 23

Core values; beliefs or qualities that a corporate brand stands for and is built around.

Front 24

Branding

Back 24

The ongoing decision-making process about the use of brands.

Front 25

Core Values

Back 25

Beliefs or qualities that a brand stands for and is built around.

Front 26

Customer Experience Management

Back 26

The strategies, processes, and policies a business uses to meet or exceed customer expectations and to provide customers with outstanding experiences at every touch point.

Front 27

Mission Statement

Back 27

A brief summary of what a business owner wants a business to be doing.

Front 28

Post-Purchase Touch Points

Back 28

All the opportunities that a businesses have after sales transactions to connect with customers and reinforce their brand value.

Front 29

Trade Mark

Back 29

Legal method for protecting brands from misuse externally: represented by the registration mark, TM trademark, or service mark.

Front 30

U.S Patent and Trademark Office

Back 30

Office of the federal government responsible for issuing, administering, and enforcing U.S. patents and trademarks.

Front 31

Vision Statement

Back 31

A summary of what a business owner wants a business to become.

Front 32

Pre-Purchase Touch Points

Back 32

All the opportunities that a business have before sales transactions to connect with customer and reinforce their brand.

Front 33

Purchase Touch Points

Back 33

All the opportunities that a business have during sales transactions to connect with customer and reinforce brand valuesT

Front 34

Touch Points

Back 34

All the opportunities which businesses have to connect with customers and reinforce their brand value.