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16 Cards in this Set
- Front
- Back
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Visual Merchandising
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Encompasses all of the physical elements that merchandisers use to project the image to its customers.
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Display
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Visual & artistic aspects of presenting a product to a target group of customers.
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Storefront
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Total exterior of a business.
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Marquee
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Architectual canopy that extends over a stores entrance.
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Store Layout
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The way the floor space is used to facilitate sales and serve the customer.
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Fixtures
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Permanent or moveable store furnishings.
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Point-of-Purchase Display
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Designed to promote impulse purchases.
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Kiosk
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Playing a growing role in point of sale merchandise. EX: Kodaks photo stands
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Color Wheel
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A circular diagram in which primary and usually intermediate colors are arranged sequentially so that related colors are next to each other and complementary colors are opposite
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Complementary Colors
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Opposite on color wheel, provide great contrast.
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Adjacent Colors
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Next to each other on the color wheel, blend well with eachother
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Triadic Colors
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Make a triangle on the color wheel. Red, Blue, Yellow. Show harmony
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Focal Point
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Building a display around an imaginary triangle to keep the eyes moving up and center
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Proportion
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Relationship between and among objects in a display
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Formal Balance
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Placing large items & small items with small items in a display.
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Informal Blanace
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Balancing a large item with several small items.
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